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Our values drive everything we do

We asked our team what is important in our company.  The resulting values lie at the heart of our culture, and we live, eat and breathe them every working day. They are simple, short and powerful, they reflect the passion and involvement we look for in our team and they are essential in the search for new people. Every team member clearly understands they are the centre of our universe. It doesn’t take a rocket scientist to figure out that if we take great care of our people, our people will take great care of our customers and stakeholders.



We hire to our values

We hire to culture-fit first, and skill set second. Why? Because we can’t change people after we hired them. We can teach skills, technologies, know-how, train them, educate them, help them develop professionally and personally, but we can’t teach culture and character. 


We live our values

We go to great lengths to ensure that every team member understands what it means to live our values. However, creating a great team culture is a journey, not a destination. It’s an evolving process that requires on-going attention, care and evaluation.

In the end, the efforts are worth it because we’ll not only have improved the lives of our team members, we’ll have furthered our impact on the world and advanced the causes we so passionately champion. That, after all, is what we’re here for. 




This is what we believe:




1. We have fun with what we are doing

The most enjoyable aspects of our culture are the ownership and freedom of everyone on the team to drive the growth of the business. This is fun because it brings joy, unity and wholeness.

Will having more fun at work actually make us more productive? We're betting on it. We think that having fun is also important for remaining sane in the fast-paced world we live and work in. 

Because we are enjoying the people we work with and the environment we work in, it’s much easier for us to focus on our passion for developing great products and flourishing sites. Having fun at work has helped us build relationships that go deeper than being co-workers. After all, we spend 40+ hours per week with each other, shouldn’t we get along?  With a team of 20 (and growing!) it’s important to be a cohesive group that can both work and play together. 




2. We care: We have each others’ backs

Sometimes it’s helping a team member; sometimes it’s going the extra mile for a customer: we have empathy and respect for one another, for all the people we meet through work and for the environment we inhabit.

We find that the care we show one another in the workplace is reflected in our interactions with our customers. Caring as a company value allows us to connect with others, respect others, and respond with compassion and support in our daily challenges. The success of our clients, coworkers and community is genuinely important to us.



3. We are committed

We are dedicated to what we are doing and committed to being involved. We come to work ready to roll up our sleeves and accomplish something awesome for the people we work with and for.

Some of us aren’t great at maths, but we all give at least 110% and we all believe fiercely that we are providing one of the solutions that our world so desperately needs.  We can’t fix everything, but we are doing our bit, with care, compassion, and fun!

Our name is inspired by the 

Te Reo word for ‘earthworm’ (Noke).